The ability to differentiate your product packaging from other brands is a great way to make your products stand out.
Whether you are in the process of creating a new brand or looking for ways to improve your existing one, there are a few creative ways you can use your product packaging as a marketing tool, in addition to its intended purpose of protecting and preserving the product inside.
Use custom printed tape. Many companies use custom printed tape for their boxes, but if you want to take it one step further, you can use custom printed tape on other packaging materials such as envelopes, plastic bags, and even bubble wrap.
If you have a logo that uses multiple colors, this is a great way to show off all the colors in your brand while keeping costs low. Think outside the box (literally) when using custom tape to get more bang for your buck.
For example, if you are shipping something that doesn’t require additional padding or protection, try printing on tissue paper instead of bubble wrap.
You can also print on packing peanuts although that isn’t recommended because of the potential waste created with this material. The number of applications for customized packing tape is limited only by your imagination!
Use different colored boxes. If all of your competitors are using white boxes, then using colored boxes will help greatly to improve your product packaging and month-end sales.
So, don’t think anymore and use these super useful tips to improve your product packaging plus business sales.